Aurora Health Care

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Mass Audience

Mass Audience

OUTDOOR

To promote the differences between the East and West Aurora hubs, MKR utilized outdoor media including bulletins, posters, and gas pump toppers.

MKR - Aurora billboard

BROADCAST

MKR leveraged local broadcast sponsorships to create cross-promotional opportunities with other service lines besides Urgent Care.

Addressable Audience

Addressable Audience

DIGITAL

We utilized programmatic displays, PPC, and endemic sites like WebMD to capture potential Urgent Care customers in the moments they were seeking an immediate solution.

MKR - Aurora ad

Results

Location visits increased by 3%.

Web traffic increased by 5%.

50% conversion on follow-up appointment scheduling with patients discharged

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