Michelob Golden Light

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Mass Audience

Mass Audience

The You Are Here campaign was designed to highlight the unique sense of place and relaxed fun that people experienced when engaging in activities that they would commonly associate with Michelob Golden Light.

This campaign was designed to be expansive from Out of Home messaging, display advertising, events in the community, radio spots, down to the tap handles in Minnesotans’ favorite bars.

MGL - You Are Here billboard
MGL - New Look Same Taste billboard
MGL - Pond Hockey
Addressable Audience

Addressable Audience

A full social media campaign, coupled with point of customer marketing such as on-premise items in bars, allows for targeted messaging to specific audiences based on their interest profiles. More specifically, targeted messages result in more customer conversion.

Audience’s Audience

Audience’s Audience

Activating the audience to share the Michelob Golden Light message to their respective audiences increases the reach of all messaging. Utilizing influencer marketing also allows the brand messaging to extend outside the on-channel audience.

MGL - Influencer Screenshot

Results

800 new audience members on social media

8,000 shares of brand content

100k video views across social media channels

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