Customer-First Approach

Customer-First Approach

The way customers experience a brand defines the brand. Every moment matters. From the advertising they see, the online reviews they read, the point of sale that nudges them toward the register and more. Every single touchpoint. Every single time. That’s why we place great emphasis on crafting emotionally meaningful creative platforms to engineer relevant and timely interactions at every stage of the customer journey.

Source
Code for
Success

How do you design a total customer experience? If you’re doing it right, with data, insight and some serious planning. For us, that starts with 4D, our proprietary brand development process. The 4D process results in an emotionally resonant creative platform, the brand’s Source Code. This Source Code is engineered into every touchpoint, pushing the rational and emotional buttons that are meaningful to your audience.

Source
Code for
Success

Discover

Analyze existing
information & expertise

Comprehensive
information-gathering

Qualitative research

Quantitative research

Summary
Considerations

Source
Code for
Success

Delve

Key insights

Specific strategy

Analysis of all
viable opportunities

Objective testing of
strategic alternatives

Quantitative research

Strategic
Implications

Source
Code for
Success

Direct

Challenge assumptions

Employ provocateurs

Plan internal socialization
& change management

Develop analytical
framework

Key Value
Proposition

Source
Code for
Success

Deliver

Strategic platforms

Business plans

Market plans/project briefs

Environment branding

Implementation
guidance & management

Strategic
Platforms/Plans

Source
Code for
Success

How do you design a total customer experience? If you’re doing it right, with data, insight and some serious planning. For us, that starts with 4D, our proprietary brand development process. The 4D process results in an emotionally resonant creative platform, the brand’s Source Code. This Source Code is engineered into every touchpoint, pushing the rational and emotional buttons that are meaningful to your audience.

Source
Code for
Success

Discover

Analyze existing
information & expertise

Comprehensive
information-gathering

Qualitative research

Quantitative research

Summary
Considerations

Source
Code for
Success

Delve

Key insights

Specific strategy

Analysis of all
viable opportunities

Objective testing of
strategic alternatives

Quantitative research

Strategic
Implications

Source
Code for
Success

Direct

Challenge assumptions

Employ provocateurs

Plan internal socialization
& change management

Develop analytical
framework

Key Value
Proposition

Source
Code for
Success

Deliver

Strategic platforms

Business plans

Market plans/project briefs

Environment branding

Implementation
guidance & management

Strategic
Platforms/Plans

How to move your customer

Why can’t a big idea be embedded into every single step of the customer journey? Fact is, it can. We call it the Source Code, and it’s engineered into each customer experience, from national TV to solitary search. Our approach to developing and delivering relevant, motivating experiences will always be results-oriented, data-led, and channel-agnostic.

The Customer
Journey

Blog Content
Blog Content
Microsites
Microsites
Brand Strategy
Brand Strategy
Strategy
Moderation & Monitoring
Broadcast & Print Production
Broadcast & Print Production
Native Advertising
Native Advertising
Creative Direction
Creative Direction
Optimization
Optimization
Email
Email
Paid Social
Paid Social
Inbound
Inbound
Public Relations
Public Relations
Influencer
Influencer
Research & Planning
Research & Planning
Landing Pages
Landing Pages
Segmentation & Insights
Segmentation & Insights
Media Planning & Buying
Media Planning & Buying
White Papers
White Papers
  • Research & Planning
  • Brand Strategy
  • Creative Direction
  • Segmentation & Insights
  • Media Planning & Buying
  • Broadcast & Print Production
  • Email
  • Inbound
  • Blog Content
  • Native Advertising
  • Influencer
  • Moderation & Monitoring
  • Email
  • White Papers
  • Moderation & Monitoring
  • Optimization
  • Paid Social
  • Landing Pages
  • Landing Pages
  • Microsites
  • Influencer
  • Public Relations
  • Email
  • Blog Content